Validate Your Ideas & Understand Your Customers in 17 Minutes, Not 6 Weeks
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Stop guessing what customers want. Generate smart research questions, get AI-powered insights from interviews, and create actionable product plans—all without hiring expensive researchers.
From Idea to Product in 17 Minutes
What took 6 weeks now takes 17 minutes with AI personas or 30-45 minutes with real interviews
Generate Research Questions
AI guiding you as professional consultant from big 4, to define scope with business idea, identifying target customer, and problem and then summarising that into discovery and validation questions for your particular problem
Conduct Research
30-45 minutes with real people OR get instant answers using Tailored Synthetic Personas based on your specific problem, business scope, and target audience
Automatic Interview Analysis
AI extracts insights, patterns, themes and personas as real UX Researcher with 20 years of experience will do utilizing best practices of customer development and design thinking processes
Get Fully-Fledged PRDs
Product requirements are crafted from previous step, creating enterprise grade objectives as it would be PM with 20 years of experience in Agile and Product Management (technical & business), user stories with clear structure, tasks and even technical requirements and success metrics for both
Complete Research & Development Workflow
From idea validation to product launch—everything you need in one integrated platform.
Customer Research Assistant
AI-powered research question generation and dynamic forms
- Custom research questions
- No experience needed
- 5-minute setup
Interview Analysis
Transform raw interviews into structured insights automatically
- Pattern recognition
- Sentiment analysis
- Persona generation
PRD Generation
Create comprehensive product requirements documents from insights
- Operational PRDs
- Technical specifications
- Action plans
Why Teams Choose AxWise
Fast & Efficient
Minutes, not weeks
Streamlined workflow from research to PRD generation
No Expertise Required
User-friendly design
Intuitive interface designed for any team member
Enterprise Ready
Secure & Compliant
SOC 2 Type II in progress and end-to-end encryption
What Product Teams Are Saying
Don't just take our word for it. See how AxWise is transforming product development for teams around the world.
Denis
Product Designer
Alibaba
As a designer working with global teams, AxWise helps me quickly extract actionable insights from user interviews. The persona generation is incredibly detailed and saves us significant time.
Typhanie
Senior Product Designer
10+ years experience
After a decade in product design, I can say AxWise is a game-changer. It turns raw interview data into structured insights that actually drive product decisions.
Zuzanna
Product Lead
Rocket Internet/Automotive
From startup environments to automotive giants, AxWise adapts to any research workflow. The structured analysis helps us move from insights to action faster than ever.
Alex
Senior Product Designer
20 years automotive experience
Two decades in automotive product design taught me the value of deep user understanding. AxWise captures nuances in user feedback that traditional analysis often misses.
Joris
Startup Founder
20 years experience
As a founder with 20 years of experience, I know good tools when I see them. AxWise gives startups enterprise-level research capabilities without the enterprise overhead.
Trusted by people and teams from industry-recognized EU and US corporate companies and Constructor Tech University
From startups to enterprises, product teams worldwide trust AxWise to transform their user research process.
Enterprise-Grade Security You Can Trust
Your user research data is sensitive. We protect it with the same level of security used by banks and healthcare organizations.
End-to-End Encryption
All data is encrypted in transit and at rest using AES-256 encryption
Your interview data is protected with bank-grade encryption from upload to analysis.
SOC 2 Type II Compliance
Independently audited security controls and processes
We maintain the highest standards for security, availability, and confidentiality.
Zero Data Retention
Your data is processed and deleted according to your preferences
You control how long your data stays in our system, with automatic deletion options.
Data Residency Control
Choose where your data is processed and stored
Select from multiple geographic regions to meet your compliance requirements.
GDPR & CCPA Compliant
Full compliance with global privacy regulations
Built-in privacy controls and data subject rights management.
Role-Based Access Control
Granular permissions and access management
Control who can access what data with fine-grained permission settings.
How We Handle Your Data
Upload
Files encrypted during transfer
Processing
Analysis in secure, isolated environments
Storage
Encrypted at rest with key rotation
Access
Multi-factor authentication required
Deletion
Secure deletion with verification
Certifications & Compliance
Your Data, Your Control
We believe privacy is a fundamental right. That's why we've built AxWise with privacy-by-design principles and give you complete control over your data.
Choose Your Research Superpower
Start free and scale as you grow. All plans include our core AI analysis and insight generation capabilities.
Monthly pricing shown. Weekly (€4/€15) and annual billing (save up to 17%) available.
Start with Customer Research Assistant
Not sure what to research? Our AI generates custom research questions for your business idea. It's like having a UX researcher on your team—but available 24/7 and completely free to try.
No signup required • Get research questions in 5 minutes • Free to use